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• PDF

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• _

5/11/2009

Today I'm wearing a pair of chinos I bought from Uniqlo. I have spent my entire adult life wearing denim, so this has become a little bit of a big deal.

Trickling down from the 501-obsessed consumers to the influx of selvedge, 'considered' denim has now very much hit the mainstream (Case in point: see my Gap 1969 jeans post), so for the moment its time to consider the easy alternative- chinos.

Heed these words, with everyone from APC to The Gap oversaturating the denim market- jeans are going to be pushed to the backseat until further notice.

Need some inspiration? Check out Heavy Tweed's real deal chino search(clearly my purchase from Uniqlo didn't make the list) and put yourself ahead of the curve, or see how much the keyword "chinos" comes up with when you search resident cool-guy Ryan Willms (hyr)-collective daily blog or click here for an example.