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1/19/2009

Another study, this time a product called Smoking & Drinking Stylist’s Choice™ Tags.

Perhaps Hiroshi Fujiwara followed this simple formula to a certain degree in branding Kangol in that a fashion staple item is dually branded. Fujiwara has admitted to only working with brands that "he likes," and thus puts his mark on his favorite products (or those on hand). Almost without exception, the release of these products is considered tier zero (restricted to the most exclusive retailers).

Meanwhile, there is another type of meeting of brands: sneaker freakers, a term developed toward the beginning of the sneaker boom.

This study encapsulates a little of both, while Pendleton isn't going to pay me shit for advisement– making their brand cool, or saying "this is the best pocket tee, American Apparel is for suckers. Pendleton is the real american apparel," or anything like that. Its still a one of one, like a sneaker freaker– its hand picked, dually branded, and it says "this is the best dually branded pocket tee by a blog and the blogger's choice item."

Also, the shirt looks good with these Nike Blazer Mid Supreme Perf (pictured). What's the deal with these? Blogs need not be so cryptic with this shit.