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• PDF

• _
• _

2/3/2009

Continuing with my previous post on noted trends, an interesting inspiration package has caught my attention. Beverages.

Hopefully you're also scratching your head at the designers whose paychecks are derived from essentially their ability to come up with the most useless, uninspiring ideas, and somehow get their brands behind them. Again I beg the question– is this recession proof?

Presenting:

The Puma "Soda Pack"

Leroy Jenkins x Gatorade

Both products carry a few common pairings– the colors are loud and dominating, likely a result of creating a palate from artificial coloring found in these drinks– similar to what the original branders of these beverages had in mind. But the difference is, the early branders didn't have sneakerheads, or nu-ravers in mind, because they were focussed on marketing a product that was likely bad for you. I guess these new marketers have the same philosophy.